Job Description

The Talent Search Group at PiP is seeking a Brand and Content Marketing Manager on behalf of our client, a high-growth EdTech / MedTech company.
This is an in-office role and requires on-site work in the Santa Clara / San Jose CA area.
The Brand and Content Marketing Manager leads a creative team to strategize, develop, execute and optimize overall content strategy programs, including content campaigns, product launches, branding initiatives, and other content-related strategies that align with the company’s goals and enhance brand visibility.
What You’ll Do
Design and implement comprehensive content strategies to increase product awareness, generate demand and drive lead generation
Develop, maintain, and refine the core messaging for the company’s brand, products, and value propositions, ensuring that content resonates with various audience segments and aligns with the overall marketing strategy
Spearhead product marketing launch campaigns by crafting compelling messaging, defining unique value propositions, and producing high-impact promotional material such as press releases, videos, social media posts, and email campaigns
Act as the primary resource for developing a wide range of content, including advertisements, company collateral, brochures, white papers, blog posts, infographics, and materials for product launches
Lead, mentor, and develop a high-performing content team, fostering a collaborative and innovative work environment
Requirements
Bachelors degree in Marketing, Communications, Business, or Medical Science or a related field preferred
5+ years of experience in brand and content marketing, preferably in the healthcare or education technology industry
Qualifications
Strong writing, editing and communication skills
Ability to create compelling content for diverse audiences
Proven experience with content management systems
Knowledge of social media marketing and email marketing
Experience with design tools such as HTML, CSS and WordPress 2/4
Benefits
Compensation: base salary range $120K-150K
Health, Dental, and Vision care for you and your family
401K savings plan with employer matching
Generous PTO leave and paid holidays
Job Category: Marketing
Job Type: External
Job Location: Santa Clara California
Job Market: Higher Education

Job Tags

Work at office,

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